Why it's best to buy local.

I recently read an article in the “Which” magazine regarding the sales tactics adopted by some of the bigger nationwide companies in the Double Glazing Industry. And it prompted me to think “Do people actually get taken in by these sales tactics?”


Well obviously they do, because these companies are all still trading and going strong for that point. But why?


I certainly wouldn’t think I was getting a bargain just because a company was willing to reduce their price by almost 50% if I signed on the dotted line there and then. What would be going through my mind is that fact that they were blatantly willing to rip me off in the first place. Why do these companies feel the need to adopt this method of selling, which only gives the industry a bad name? Why like the rest of us, can they not just submit their best price in the first instance!!

 I don’t think I will ever get an answer, and I don’t suppose things will ever change. But I guess if most of us smaller local companies are pricing and selling our products with integrity, we can only hope that the consumers will see through the others and realise its best to buy and support local companies.